![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/9587340d-26e4-48c0-949e-913f61fac8cf_rw_1200.png?h=6b08581ef5fd96f4e51737b38f57e42b)
MTV
MÓV3L (2015)
Creation / Direction / Animation
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6f701e1108502d366c499410430c6ad2/46d8ea63-6f23-44be-b59b-5b6041abd8e5_rw_1200.png?h=80313eb7ab22dcf8082e0f205666174d)
Móv3l was a variety tv show from MTV Brazil which mixed music, lifestyle and pop culture into a faux-reality-show format, with 3 hosts crossing São Paulo in a stylish motorhome. Back in 2015, MTV contacted me to produce the show packaging, including branding, as well as the visual customization of the motorhome itself.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/23687efa-69de-4776-8661-089fe0be88ad_rw_1200.png?h=f21c4aed9a3b011fe380d3794d0c0b2b)
Based on the references provided, we developed a visual language that is both urban and fun while trying to escape a bit from the usual graffiti look by using a more vector-oriented approach. The opening has a very simple and straight-forward story, depicting a ride through the show's main themes.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6f701e1108502d366c499410430c6ad2/54901fe7-615c-4546-bcb4-0ae6528474d0_rw_1200.jpg?h=bb4a9b2338a78d5350a0c9b043f6545c)
Customised motorhome + package graphics
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6f701e1108502d366c499410430c6ad2/fe14137b-a4b0-4a02-be6d-1055434cd76e_rw_1200.png?h=43c8301c3b4e26579a952092d0afb9ef)
It's always a delight to work with MTV and this time it had a special 'something' as it was my first project as a one-man-production company. I was very fortunate to be able to gather a team of my favorite people ever, which made the whole process remarkably smooth and fun.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6f701e1108502d366c499410430c6ad2/d945fa59-6d37-451b-97c2-e215a3637d97_rw_1200.png?h=461e5def237d101b746974da2aa98cf7)
Full credits:
Client: MTV Brasil
Client CD: Vinícius Prado
Production Company: Steka
Director: Thiago Steka
Art Direction: Eric Pautz
Design: Eric Pautz, Mariana Ikuta
Animation: Thiago Steka, Ricardo Drehmer
Sound: Thiago Gautério (fita.nu)
Client CD: Vinícius Prado
Production Company: Steka
Director: Thiago Steka
Art Direction: Eric Pautz
Design: Eric Pautz, Mariana Ikuta
Animation: Thiago Steka, Ricardo Drehmer
Sound: Thiago Gautério (fita.nu)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/90ee50fe-b443-4348-b96d-3ca66324777e_rw_1200.png?h=15e0ede40c954afa3e1add37e549349d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6f701e1108502d366c499410430c6ad2/f1021827-5705-4abc-b68b-d0b6ec396fb8_rw_1200.png?h=aca7b4d0927e2c019e01d0b132fdd007)