![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6f701e1108502d366c499410430c6ad2/14bfae08-3a58-4f53-846a-ac035c14b7f9_rw_1200.png?h=c2a62d29851aa74110dedef5fabc5cb8)
IKEA
LIGHT IS IMPORTANT (2017)
Co-Direction / Animation / Compositing
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6f701e1108502d366c499410430c6ad2/3e190313-d71c-4e8d-ab9c-38598978aee8_rw_1200.png?h=17811f18a15f04e658a2cea7e6872f66)
In 2017 I co-directed with Deni Dimovski a series of funny spots for Ikea on their lighting solutions, each one covering a bad lighting situation and its unfortunate outcome.
All animation was done by me and my partner in crime Ricardo Drehmer with the visuals provided by James Gilleard.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/97c699f1-286b-47fc-a0b4-0df8b128163d_rw_1200.png?h=183b2434b75c2b085d8d66d77b5c7427)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/23e98a2c-56b2-4149-8ef2-0c39f12356dd_rw_1200.png?h=3bc213f4888b2ffff370eca537d16da2)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6f701e1108502d366c499410430c6ad2/8898bd52-54c7-4129-aa3f-711ebdc78175_rw_1200.png?h=e5ee319dc7de003df6d417db941af05a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6f701e1108502d366c499410430c6ad2/5d9ddcae-5868-47a1-b532-e45b705499a3_rw_1200.png?h=c52269b5a6423b38b29d2bbf85f82a2e)
Full credits:
Client: Ikea
Producer: Deni Dimovski
Direction: Deni Dimovski / Thiago Steka
Illustration: James Gilleard
Storyboarding: Thiago Steka / Ricardo Drehmer
Animation: Thiago Steka / Ricardo Drehmer
Grading: Martin Steinberg
Sound: Henrik José
Producer: Deni Dimovski
Direction: Deni Dimovski / Thiago Steka
Illustration: James Gilleard
Storyboarding: Thiago Steka / Ricardo Drehmer
Animation: Thiago Steka / Ricardo Drehmer
Grading: Martin Steinberg
Sound: Henrik José
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6f701e1108502d366c499410430c6ad2/686122d5-be66-47ee-9b2f-631c37852fef_rw_1200.png?h=c3b7a69af25392dbfd34a45fb5d8fbc6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6f701e1108502d366c499410430c6ad2/93d0958a-af8d-43c6-b935-df2a17e1eb03_rw_1200.png?h=06780d40d3aaa8f82a1f914c4b1e8f33)